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File #: ID 18-191    Version: 1 Name: City Seal - new branding
Type: Action Item Status: Passed
File created: 8/20/2018 In control: City Council
On agenda: 9/11/2018 Final action: 9/11/2018
Title: Consider adopting the City-Wide Branding Initiative
Attachments: 1. Memorandum, 2. PowerPoint presentation



Consider adopting the City-Wide Branding Initiative


Presented By:  Mary-Hope Vass, Harrisonburg public information officer; Peirce Macgill, assistant director Economic Development; Brenda Black, tourism manager - Harrisonburg Tourism


Recommendation and Review

The city’s Tourism Office, Harrisonburg Economic Development, and Harrisonburg Parks and Recreation partnered to hire a consultant to conduct a branding assessment and recommendations. The consultant, Arnett Muldrow and Associates, created a branding campaign that included an updated city seal, new logos for city departments, new logos for the city’s Tourism Office, a new color palette, and new marketing slogans. The branding will provide unified branding and signage for the city, as well as create a recognizable marketing brand and slogan.