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Report on Branding Assessment
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Presented By: Brenda Black- Tourism Manager
Recommendation and Review
The city’s Tourism Office, Harrisonburg Economic Development, and Harrisonburg Downtown Renaissance have partnered to participate in a branding assessment. In an effort to understand the current collateral being used and to outline the purpose of creating a brand, all city departments have been invited to participate in the process.
Community branding is a preservation process. It is our goal to proactively identify attributes people love about Harrisonburg and highlight those characteristics to brand the culture, resources, partnerships, and city.
This process will solicit input from different stakeholders and the community at large through a public process.