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Presentation of the Economic Impact Analysis results of bicycling in the Central Shenandoah Valley
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Presented By: Elizabeth McCarty
Recommendation and Review
Public-Private Sponsors of the Study include the City of Harrisonburg Economic Development and Tourism, Rockingham County Economic Development and Tourism, Shenandoah County Tourism, Greater Augusta Regional Tourism (GART) representing; Augusta County, City of Staunton, and City of Waynesboro, Lexington & the Rockbridge Area Tourism representing; Rockbridge County, City of Buena Vista, and City of Lexington; Shenandoah Valley Bicycle Coalition (SVBC), Bryce Resort and Massanutten Resort.
The report was prepared by the Central Shenandoah Planning District Commission with the assistance of the study sponsors and the Roanoke Valley-Alleghany Regional Commission.
Bicycle tourism in the Central Shenandoah Valley region is estimated to have generated $8.6 million in sales activity in 2015. The total economic impact of bicycle tourism, including multiplier effects, is estimated to have been $13.6 million that supported 184 jobs in the region in 2015.